Brand Design for Caravan
Caravan has its eyes set on the audacious goal of bringing Non-Interest Financial Technology to everyone in Nigeria and Africa. While the groundwork is currently being laid, they deemed it essential to craft an identity that would serve as the face of the brand in their interactions with investors and regulators.
Islamic Finance, more popularly known as Non-Interest Finance (NIFI) is driven by the tenets of Shariah (Islamic Law). While this is more commonplace among the Muslim population, Caravan believes the wider population needs to be educated on and given access to Islamic Finance devices.
The brand name “Caravan” is inspired by ancient Arab merchants who crossed the Sahara to Sub-Saharan Africa to bring in goods and services from Arabia.
The challenge was to create a visual identity that reflected their Islamic values while making sure the non-Muslim population didn’t feel left out.
Brand Design for Caravan
Caravan has its eyes set on the audacious goal of bringing Non-Interest Financial Technology to everyone in Nigeria and Africa. While the groundwork is currently being laid, they deemed it essential to craft an identity that would serve as the face of the brand in their interactions with investors and regulators.
Islamic Finance, more popularly known as Non-Interest Finance (NIFI) is driven by the tenets of Shariah (Islamic Law). While this is more commonplace among the Muslim population, Caravan believes the wider population needs to be educated on and given access to Islamic Finance devices.
The brand name “Caravan” is inspired by ancient Arab merchants who crossed the Sahara to Sub-Saharan Africa to bring in goods and services from Arabia.
The challenge was to create a visual identity that reflected their Islamic values while making sure the non-Muslim population didn’t feel left out.
Brand Design for Caravan
Caravan has its eyes set on the audacious goal of bringing Non-Interest Financial Technology to everyone in Nigeria and Africa. While the groundwork is currently being laid, they deemed it essential to craft an identity that would serve as the face of the brand in their interactions with investors and regulators.
Islamic Finance, more popularly known as Non-Interest Finance (NIFI) is driven by the tenets of Shariah (Islamic Law). While this is more commonplace among the Muslim population, Caravan believes the wider population needs to be educated on and given access to Islamic Finance devices.
The brand name “Caravan” is inspired by ancient Arab merchants who crossed the Sahara to Sub-Saharan Africa to bring in goods and services from Arabia.
The challenge was to create a visual identity that reflected their Islamic values while making sure the non-Muslim population didn’t feel left out.
Moodboard
The mood-boarding process saw me exploring the brand identities of existing Islamic banks and traversing ancient Islamic motifs and calligraphy. The objective of the visual direction was to fuse ancient Arabic design with modern design.
Moodboard
The mood-boarding process saw me exploring the brand identities of existing Islamic banks and traversing ancient Islamic motifs and calligraphy. The objective of the visual direction was to fuse ancient Arabic design with modern design.
Moodboard
The mood-boarding process saw me exploring the brand identities of existing Islamic banks and traversing ancient Islamic motifs and calligraphy. The objective of the visual direction was to fuse ancient Arabic design with modern design.
Moodboard
The mood-boarding process saw me exploring the brand identities of existing Islamic banks and traversing ancient Islamic motifs and calligraphy. The objective of the visual direction was to fuse ancient Arabic design with modern design.
Brand Mark
The English word “Caravan” gets its roots from the Persian word “Kervan”, written in Arabic as “Karafan” (كَرَفانة). The Kervan Monogram - the name given to the brand’s icon, is a graphic representation of the letter Kaf, written as “ﻛ”, the first letter of the word Kervan when rendered in Arabic.
Brand Mark
The English word “Caravan” gets its roots from the Persian word “Kervan”, written in Arabic as “Karafan” (كَرَفانة). The Kervan Monogram - the name given to the brand’s icon, is a graphic representation of the letter Kaf, written as “ﻛ”, the first letter of the word Kervan when rendered in Arabic.
Brand Mark
The English word “Caravan” gets its roots from the Persian word “Kervan”, written in Arabic as “Karafan” (كَرَفانة). The Kervan Monogram - the name given to the brand’s icon, is a graphic representation of the letter Kaf, written as “ﻛ”, the first letter of the word Kervan when rendered in Arabic.
Brand Mark
The English word “Caravan” gets its roots from the Persian word “Kervan”, written in Arabic as “Karafan” (كَرَفانة). The Kervan Monogram - the name given to the brand’s icon, is a graphic representation of the letter Kaf, written as “ﻛ”, the first letter of the word Kervan when rendered in Arabic
Primary Typeface
Chosen for its handcrafted feel, Crimson Pro is an old-style Sans serif typeface that’s to be used for headers and titles. Paired with the highly readable Jali typeface, they combine together to give Caravan a digital voice that portrays it as open, trustworthy, and familial.
Primary Typeface
Chosen for its handcrafted feel, Crimson Pro is an old-style Sans serif typeface that’s to be used for headers and titles. Paired with the highly readable Jali typeface, they combine together to give Caravan a digital voice that portrays it as open, trustworthy, and familial.
Primary Typeface
Chosen for its handcrafted feel, Crimson Pro is an old-style Sans serif typeface that’s to be used for headers and titles. Paired with the highly readable Jali typeface, they combine together to give Caravan a digital voice that portrays it as open, trustworthy, and familial.
Illustration Style
In order to expand the brand’s visual system, we decided to create an illustration system. The illustrations are inspired by ancient artifacts that could be found in the possession of Arabian merchants. The illustrations are drawn with a handcrafted feel that complements the overall visual style of the brand.
Illustration Style
In order to expand the brand’s visual system, we decided to create an illustration system. The illustrations are inspired by ancient artifacts that could be found in the possession of Arabian merchants. The illustrations are drawn with a handcrafted feel that complements the overall visual style of the brand.
Illustration Style
In order to expand the brand’s visual system, we decided to create an illustration system. The illustrations are inspired by ancient artifacts that could be found in the possession of Arabian merchants. The illustrations are drawn with a handcrafted feel that complements the overall visual style of the brand.
Illustration Style
In order to expand the brand’s visual system, we decided to create an illustration system. The illustrations are inspired by ancient artifacts that could be found in the possession of Arabian merchants. The illustrations are drawn with a handcrafted feel that complements the overall visual style of the brand.
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